The Early Reviewer Program encouraged customers who already purchased a product to share their authentic experience about that product, regardless of whether it was a 1-star or 5-star review. Amazon shoppers depend on reviews to learn more about products, and this program helped to acquire early reviews on products that had few or no reviews, helping shoppers make smarter buying decisions. Customers who purchased a product participating in the Early Reviewer Program might have been asked to write a review for helping future shoppers.